Author peterdecuypere

Founding father of Fuse (Replay), I love Techno, Fill Collins Club (Replay) Event- and Conversation Manager and lector KdG Antwerp and PXL Hasselt.

0 Service-dominant logic for events

In 2004 Robert F. Lusch and Stephen L. Vargo published their article ‘Evolving to a New Dominant Logic for Marketing’ . This has become the most cited marketing article in the last decade. In addition their Service-Dominant logic (S-D logic) story has become a framework for all sorts of business domains.